melodooMay 5, 20192 minAUDIO IN A VISUALLY OBSESSED INDUSTRYAudio advertising, radio in its simplest form, seems like it often gets a bad rep. People think its 'old school' and the advertising...
melodooApr 23, 20192 min9 AWESOME STATS ABOUT PERSONALISATION!As is probably rather apparent, us folk at Melodoo are pretty obsessed with personalisation. Not only does it mean super cool content...
melodooApr 1, 20192 minTO OKR OR NOT OKR?If you’re in the startup world you’ve no doubt heard endless whisperings around the concept of OKRs. Even though they originated within...
melodooMar 12, 20191 minTHE IMPORTANCE OF MUSIC’S LYRICS IN ADVERTISINGMARKETERS SHOULD CONSIDER THE EMOTIONAL THEMES OF SONGS AS PART OF THEIR APPROACH TO CRAFTING ADVERTISEMENTS THAT WILL RESONATE WITH...
melodooFeb 26, 20191 minFIVE WAYS TO GENUINELY ENGAGE YOUR CUSTOMERSBuild a community. A key part of engagement is giving customers a platform for dialogue, which doesn’t have to solely revolve around your...
melodooFeb 12, 20191 minFIVE ADVANTAGES OF VIDEO CONTENTVIDEO NEEDS TO BE PART OF EVERY BRAND’S MARKETING STRATEGY AS IT OFFERS A UNIQUE OPPORTUNITY FOR MARKETING AND ADVERTISING. NOT...
melodooJan 15, 20191 minTHE EFFECT OF MUSIC ON THE BRAINHERE AT MELODOO, WE’RE OBSESSED WITH EVERYTHING ABOUT MUSIC. IT’S A FUNDAMENTAL PART OF ALL OF OUR LIVES. WE TOOK A BREAK FROM TRYING TO...
melodooJan 1, 20191 minWHY IS PERSONALISATION SO IMPORTANT FOR ADVERTISING?Getting customers to pay attention to an advertisement on the first viewing is extremely challenging. This is demonstrated in the growth...
melodooDec 18, 20181 minVIDEO ADVERTISING TRENDS TO WATCH IN 2018With an ever-growing array of marketing opportunities across mobile, social, and web, it’s almost impossible to anticipate the next...