Audio advertising, radio in its simplest form, seems like it often gets a bad rep. People think its 'old school' and the advertising wor...

As is probably rather apparent, us folk at Melodoo are pretty obsessed with personalisation.  Not only does it mean super cool content bu...

If you’re in the startup world you’ve no doubt heard endless whisperings around the concept of OKRs.  Even though they originated within ...

MARKETERS SHOULD CONSIDER THE EMOTIONAL THEMES OF SONGS AS PART OF THEIR APPROACH TO CRAFTING ADVERTISEMENTS THAT WILL RESONATE WITH AUDI...

Build a community. A key part of engagement is giving customers a platform for dialogue, which doesn’t have to solely revolve around your...

VIDEO NEEDS TO BE PART OF EVERY BRAND’S MARKETING STRATEGY AS IT OFFERS A UNIQUE OPPORTUNITY FOR MARKETING AND ADVERTISING. NOT CONVINCED...

HERE AT MELODOO, WE’RE OBSESSED WITH EVERYTHING ABOUT MUSIC. IT’S A FUNDAMENTAL PART OF ALL OF OUR LIVES. WE TOOK A BREAK FROM TRYING TO ...

Getting customers to pay attention to an advertisement on the first viewing is extremely challenging. This is demonstrated in the growth ...

With an ever-growing array of marketing opportunities across mobile, social, and web, it’s almost impossible to anticipate the next signi...