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'Melodoo Musings'

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AUDIO IN A VISUALLY OBSESSED INDUSTRY

Audio advertising, radio in its simplest form, seems like it often gets a bad rep. People think its 'old school' and the advertising...

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9 AWESOME STATS ABOUT PERSONALISATION!

As is probably rather apparent, us folk at Melodoo are pretty obsessed with personalisation. Not only does it mean super cool content...

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TO OKR OR NOT OKR?

If you’re in the startup world you’ve no doubt heard endless whisperings around the concept of OKRs. Even though they originated within...

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THE IMPORTANCE OF MUSIC’S LYRICS IN ADVERTISING

MARKETERS SHOULD CONSIDER THE EMOTIONAL THEMES OF SONGS AS PART OF THEIR APPROACH TO CRAFTING ADVERTISEMENTS THAT WILL RESONATE WITH...

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FIVE WAYS TO GENUINELY ENGAGE YOUR CUSTOMERS

Build a community. A key part of engagement is giving customers a platform for dialogue, which doesn’t have to solely revolve around your...

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FIVE ADVANTAGES OF VIDEO CONTENT

VIDEO NEEDS TO BE PART OF EVERY BRAND’S MARKETING STRATEGY AS IT OFFERS A UNIQUE OPPORTUNITY FOR MARKETING AND ADVERTISING. NOT...

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THE EFFECT OF MUSIC ON THE BRAIN

HERE AT MELODOO, WE’RE OBSESSED WITH EVERYTHING ABOUT MUSIC. IT’S A FUNDAMENTAL PART OF ALL OF OUR LIVES. WE TOOK A BREAK FROM TRYING TO...

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WHY IS PERSONALISATION SO IMPORTANT FOR ADVERTISING?

Getting customers to pay attention to an advertisement on the first viewing is extremely challenging. This is demonstrated in the growth...

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VIDEO ADVERTISING TRENDS TO WATCH IN 2018

With an ever-growing array of marketing opportunities across mobile, social, and web, it’s almost impossible to anticipate the next...