AUDIO IN A VISUALLY OBSESSED INDUSTRY
Audio advertising, radio in its simplest form, seems like it often gets a bad rep. People think its 'old school' and the advertising...
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melodoo
- Apr 23, 2019
- 2 min
9 AWESOME STATS ABOUT PERSONALISATION!
As is probably rather apparent, us folk at Melodoo are pretty obsessed with personalisation. Not only does it mean super cool content...
melodoo
- Apr 1, 2019
- 2 min
TO OKR OR NOT OKR?
If you’re in the startup world you’ve no doubt heard endless whisperings around the concept of OKRs. Even though they originated within...
melodoo
- Mar 12, 2019
- 1 min
THE IMPORTANCE OF MUSIC’S LYRICS IN ADVERTISING
MARKETERS SHOULD CONSIDER THE EMOTIONAL THEMES OF SONGS AS PART OF THEIR APPROACH TO CRAFTING ADVERTISEMENTS THAT WILL RESONATE WITH...
melodoo
- Feb 26, 2019
- 1 min
FIVE WAYS TO GENUINELY ENGAGE YOUR CUSTOMERS
Build a community. A key part of engagement is giving customers a platform for dialogue, which doesn’t have to solely revolve around your...
melodoo
- Feb 12, 2019
- 1 min
FIVE ADVANTAGES OF VIDEO CONTENT
VIDEO NEEDS TO BE PART OF EVERY BRAND’S MARKETING STRATEGY AS IT OFFERS A UNIQUE OPPORTUNITY FOR MARKETING AND ADVERTISING. NOT...
melodoo
- Jan 15, 2019
- 1 min
THE EFFECT OF MUSIC ON THE BRAIN
HERE AT MELODOO, WE’RE OBSESSED WITH EVERYTHING ABOUT MUSIC. IT’S A FUNDAMENTAL PART OF ALL OF OUR LIVES. WE TOOK A BREAK FROM TRYING TO...
melodoo
- Jan 1, 2019
- 1 min
WHY IS PERSONALISATION SO IMPORTANT FOR ADVERTISING?
Getting customers to pay attention to an advertisement on the first viewing is extremely challenging. This is demonstrated in the growth...
melodoo
- Dec 18, 2018
- 1 min
VIDEO ADVERTISING TRENDS TO WATCH IN 2018
With an ever-growing array of marketing opportunities across mobile, social, and web, it’s almost impossible to anticipate the next...