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Helping Arsenal to create an unforgettable  

fan experience

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Brief

Give Arsenal club members an exciting birthday experience that is unique and surpasses anything that is currently available.

Solution

Melodoo builds a personalized birthday engine that generates full video/audio in real-time for every club member.

 

The name, age and memorable Arsenal moments linked with the club member's day, month and year of birth automatically appear in the video.

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The personalized birthday engine is linked to Arsenal's crm and esp meaning every time a club members birthday occurs their unique video is generated in real-time and delivered through email/app.

Personalized birthday engine

Member Name

Adam

Birthday-day

12th

Birthday-month

June

Birthday-year

2008

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Click the video and crank the volume!

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