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Helping Arsenal to create an unforgettable
fan experience
Brief
Give Arsenal club members an exciting birthday experience that is unique and surpasses anything that is currently available.
Solution
Melodoo builds a personalized birthday engine that generates full video/audio in real-time for every club member.
The name, age and memorable Arsenal moments linked with the club member's day, month and year of birth automatically appear in the video.
The personalized birthday engine is linked to Arsenal's crm and esp meaning every time a club members birthday occurs their unique video is generated in real-time and delivered through email/app.
Personalized birthday engine
Member Name
Adam
Birthday-day
12th
Birthday-month
June
Birthday-year
2008
Click the video and crank the volume!
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