9 AWESOME STATS ABOUT PERSONALISATION!
As is probably rather apparent, us folk at Melodoo are pretty obsessed with personalisation. Not only does it mean super cool content but it also has a huge impact on all those important metrics that help drive any brand to superstardom. Here’s a bunch of stats we’ve found that are particularly interesting.
Only 22% of shoppers are satisfied with the level of personalisation they currently receive. (Segments 2017 State of Personalisation Report) 57% of consumers are willing to share personal data in exchange for personalised offers or discounts. (Research from SalesForce in a survey of more than 7,000 consumers)
39% of marketers reported seeing a ‘major uplift’ from personalisation within search engine marketing. (Econsultancy’s CRO2017 report)
202% better conversion with personalised CTAs compared to default versions. (Hubspot study taken from the analysis of 330,000 CTA’s over a six-month period)
65% of email marketers deem dynamic content as the most effective personalisation tactic in their arsenal. (One Spot report based on a survey of 350 marketing execs)
60% of marketers say real-time data in email – i.e. contextual signals like location or weather – is either ‘effective’ or ‘highly effective’. (One Spot report based on a survey of 350 marketing execs)
49% say they have purchased a product that they did not initially intend to buy after receiving a personalised recommendation from a brand.
(Research by Segment) 17% more revenue generated by organisations using email personalisation through their campaigns. (One Spot report based on a survey of 350 marketing execs) 61% said personalisation has helped them achieve a superior customer experience
(A study by Evergage) It's interesting to read a general consensus that a larger number of brands are failing to create experiences that actually inspire consumers to make a purchase. Pure360 research shows that basic personalisation fails to engage consumers in any real way.
We at Melodoo pride ourselves on a new level of personalisation that has yet to be seen in advertising. Our AI platform means that we can personalise the content from the very beginning to the end creating a seamless bespoke experience. Feel free to reach out to us any time for a demo of our platform in action!