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As is probably rather apparent, us folk at Melodoo are pretty obsessed with personalisation.  Not only does it mean super cool content but it also has a huge impact on all those important metrics that help drive any brand to superstardom.  Here’s a bunch of stats we’ve found that are particularly interesting.

Only 22% of shoppers are satisfied with the level of personalisation they currently receive. (Segments 2017 State of Personalisation Report)   57% of consumers are willing to share personal data in exchange for personalised offers or discounts.  (Research from SalesForce in a survey of more than 7,000 consumers)

39% of marketers reported seeing a ‘major uplift’ from personalisation within search engine marketing. (Econsultancy’s CRO2017 report)

202% better conversion with personalised CTAs compared to default versions.  (Hubspot study  taken from the analysis of 330,000 CTA’s over a six-month period)

65% of email marketers deem dynamic content as the most effective personalisation tactic in their arsenal. (One Spot report based on a survey of 350 marketing execs)

60% of marketers say real-time data in email – i.e. contextual signals like location or weather – is either ‘effective’ or ‘highly effective’. (One Spot report based on a survey of 350 marketing execs)

49% say they have purchased a product that they did not initially intend to buy after receiving a personalised recommendation from a brand.

(Research by Segment) 17% more revenue generated by organisations using email personalisation through their campaigns. (One Spot report based on a survey of 350 marketing execs) 61% said personalisation has helped them achieve a superior customer experience 

(A study by Evergage)  It's interesting to read a general consensus that a larger number of brands are failing to create experiences that actually inspire consumers to make a purchase.  Pure360 research shows that basic personalisation fails to engage consumers in any real way.

We at Melodoo pride ourselves on a new level of personalisation that has yet to be seen in advertising. Our AI platform means that we can personalise the content from the very beginning to the end creating a seamless bespoke experience. Feel free to reach out to us any time for a demo of our platform in action!

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