FIVE ADVANTAGES OF VIDEO CONTENT
VIDEO NEEDS TO BE PART OF EVERY BRAND’S MARKETING STRATEGY AS IT OFFERS A UNIQUE OPPORTUNITY FOR MARKETING AND ADVERTISING. NOT CONVINCED? HERE ARE FIVE BENEFITS OF UTILISING EFFECTIVE VIDEO CONTENT:
Video is an excellent format for informing and educating. As video incorporates audio and visual elements that appeal to multiple senses, it offers an exciting opportunity to deliver huge amounts of information to your audience
People share video. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. This can increase your video’s exposure exponentially in an authentic way.
Cross-channel Benefit. This type of video campaigns follows users across websites, social networks, mobile devices, connected TVs, allowing for a fluid, comprehensive delivery of information. This has the potential to engage multiple touch points of a consumer’s roadmap.
Video allows for real-time feedback and interaction. People love to comment on videos, and that’s where you can learn more about your consumers. Comments and response videos have the potential to help you change your offering based on their feedback and needs.
Video is emotional. The right combination of words, pictures, and music can evoke laughter, compassion, fear or anger. Emotions can drive behaviour and make viewers buy into your brand’s image.