FIVE WAYS TO GENUINELY ENGAGE YOUR CUSTOMERS
Build a community. A key part of engagement is giving customers a platform for dialogue, which doesn’t have to solely revolve around your brand. When combined with effective use of Social Media, a community-led approach can lead to an immense increase in brand value
Provide Entertainment Value. Customers like to be entertained and offering engaging opportunities for entertainment is likely to increase customer satisfaction and retention.
Offer Customers Real Value. Advertising campaigns with high engagement tend to make content the focal point, not products. As long as this content is genuinely useful or appealing to an audience, it’ll become a meaningful engagement strategy.
Create custom content. Custom content is an effective tool to engage and nurture existing customers. By informing, educating or entertaining, custom content gives customers a compelling reason to stick to a brand.
Produce Interactive content. This form of content is an extremely effective approach for educating customers and when they’re engaged they’re more willing to take action. As individuals have to think and respond; they can’t just snooze through it.