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THE EFFECT OF MUSIC ON THE BRAIN



HERE AT MELODOO, WE’RE OBSESSED WITH EVERYTHING ABOUT MUSIC. IT’S A FUNDAMENTAL PART OF ALL OF OUR LIVES. WE TOOK A BREAK FROM TRYING TO TAKE OVER THE WORLD TO WACK ON OUR SHERLOCK HAT AND MAGNIFICENT MAGNIFYING GLASS TO INVESTIGATE THE EFFECT OF MUSIC ON THE BRAIN. SOUNDS SCIENTIFIC, DOESN’T IT? HERE ARE SOME OF OUR MOST INTRIGUING, GRIPPING AND FASCINATING FINDINGS:

Our music choices are intrinsically linked to our personalities

According to Heriot-Watt University, Country and western fans are hardworking and outgoing. While Dance fans are creative and outgoing but not gentle. The study also concludes Indie fans have low self-esteem, are creative, not hard-working, and not gentle. I actually feel personally attacked by the last one. So much so that I had to listen to the new Arctic Monkeys album 11 times in a row to console myself.

Different types of music help us retain  information

Generic background music helps consumers retain information, such as pricing, promotions or product features, and works better for categories such as retail and healthcare. No wonder I can remember that McDonald’s Spicy Buffalo Chicken is their wrap of the day on Monday and Wednesday.

Music affects our brain’s chemicals

Music has an amazing effect on mood by stimulating the formulation of certain chemicals. Listening to your favourite music increases the presence of the neurotransmitter dopamine, which is an integral part of the brain’s pleasure-reward system. It’s the same chemical responsible for the feel-good states obtained from eating chocolate or running. No wonder listen of the entirety of Beyonce’s Lemonade while indulging in several bars of Galaxy feels so good.  


SOURCES:
SPRING.ORG 
AMERICAN MARKETING ASSOCIATION
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